Week 3 continuing our Onion Juice Podcast partnership with:
Episode 118 – Real Estate Q&A with Neil: It’s the Juice Bar! Dec. 18th
You’ve got questions. Neil’s got responses (take that, RadioShack trademark!)
The Juice Bar is Neil’s Q&A session of the Onion Juice Podcast where he answers real estate questions. In this episode, he talks ego, rejection, open houses.
The juice bar is open every 10th episode, so you can go back and drink up the previous Q&A episodes to hear questions other realtors have submitted.
And submit your own questions for future Juice Bar Q&A’s in Neil’s Onion Juice Podcast Facebook group.
Now, onto the episode…
A rising tide lifts all boats
As a real estate agents, we want to be successful, but it is easy to let that success go to our heads. I have encountered a number of agents that develop a large ego after attaining a measure of success.
Instead of staying humble, these agents elevate themselves over others and usually operate with a scarcity mentality or the mentality that they will not share success because they have to “protect what is theirs.”
I think that this mentality ultimately hurts the real estate industry and causes division between agents.
Contrastly, operating with an abundance mindset means that there is room for everyone to succeed.
If you are working alongside someone who has lost focus on growing together, continue running your own race. Stay focused on how you want to practice generosity and encouragement.
These are the things that will sustain your success long-term.
As an agent, how can I deal with rejection?
Many agents struggle with the feeling of being rejected or passed over for a real estate deal. It can crush your spirits and cause you to feel disheartened about your work.
We’ve all been in that position. So here’s some advice to realtors struggling to maintain confidence through rejection.
First off, remember that you are not entitled to anyone’s business. You may be running ads, paying for leads and spending a lot of time looking for new leads. This can lead to a feeling of entitlement, and when that expectation is not met, it turns into frustration.
But this is business in a free market. Clients can and will make their own choices. You gotta earn it.
Secondly, I would advise you not to let your successes or rejections become your identity.
Neil has a list of resources that will help build your confidence and help you handle real estate/business rejection.
Text the word strength to 44222 to get your copy.
Don’t let your win/loss record become your identity. Some agents struggle with being rejection by clients. Rise above & find your strength.
How can I drive traffic to my open-house events?
Open-house events are a terrific way to network with people, build trust and create a list to reference later.
First off, some of you may just need to be more consistent with hosting open houses. Once or twice a month may feel like a lot, but you may need to host one everyone weekend, depending on your goals.
Make it interesting
You can also adopt a joint-marketing approach by partnering with other realtors to show several listings.
We call this a “poker run.”
Your guests travel to five different properties. At each place, your guests receive a playing card, and at the end, whoever has the best hand wins a prize.
Jason Frazier also suggests offering a bottle of wine as a free raffle item to your guests. Once the open house is over, you can reach out to the winner with the prize!
This is a great way to build trust and likability.
Be smart & hustle
It’s important to remember also that there may be multiple buyers who attend your event, so having other options available if the one you are showing sells is a smart idea.
There’s the old-school approach: knock on the doors of other houses in the neighborhood, to see if anyone is interested in listing.
If you are hoping to up your game in this area, check out this episode! You can also check out episode #101, which focuses just on Ideas for the Ultimate Open House.
Want more foot traffic at your open houses? Try these ideas & games to make your events more memorable to clients.
Coaching or website: which is first?
The best answer is…it depends!
Both offer tremendous value to real estate agents, so if you really want to expand your business, you should consider both long-term.
If you are just starting out selling real estate, and you don’t have a clear idea or plan as to the direction you want your business to go, coaching may help you get started.
Once you have that plan in place, you will need a place to send your leads and gather information, which is where the website comes in.
Coaching or website: which is first—especially for new & struggling agents? It depends. Here\’s how to find out.
Listen to the episode
- [6:00] Welcome back to the the juice bar
- [11:00] Question #1: What approach should we take when dealing with another agent’s inflated ego?
- [18:15] Question #2: How can agents deal with rejection and lack of confidence?
- [27:30] Question #3: How can I drive traffic to my open houses?
- [33:00] Question #4: How can I get more client reviews for my website?
- [36:30] Question #5: Should I invest in Roundbox coaching or an Easy Agent Pro website first?
Resources & Links
- Jason Frazier – Open House Interview
- Text “Strength” to 44222
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