Week 5 of our Onion Juice Podcast partnership with:
Episode 120 – How to Start A Vlog, with Caleb Jahr
On this episode, I talk to my friend and coworker Caleb Jahr about vlogging. Yes, I said vlogging. If you are unfamiliar, vlogging is a video blog.
Caleb is one of those real estate agents who understands that being a media company that happens to sell real estate is a great way to build trust, be vulnerable and real, and help people get to know you.
Caleb talks about how he turned a discouraging piece of advice into a successful brand, and how vlogging can add value to your real estate business.
Happy New Year! To kick off 2018, check out how @caljahr turned discouraging advice into a successful media brand to sell real estate
The challenging way is probably the right way
Sometimes the traditional approach is the right approach. In Caleb’s case, that is just the opposite. Soon after starting out as a real estate agent, Caleb approached a mentor to ask about how to sell real estate.
His mentor, while well intended, offered that his vlog seemed scattered and made him vulnerable, and he was not sure how it was helping Caleb. This of course would be discouraging, so Caleb stopped vlogging…and the world waited in anticipation for him to publish more content.
When he finally started publishing again, he got tons of positive feedback. I should know, I’m addicted to watching his stuff.
Caleb’s vlog, which he publishes to a few times a week, documents what he is working on in a day, or life events, such as the birth of his new baby.
Up-and-coming vlog whiz @caljahr stopped vlogging after getting some discouraging advice. @neilmathweg sat down to hear his story & unique twist on media company in real estate
You are one piece of content away from breakthrough
Caleb’s videos have not gone viral yet, but that does not discourage him. The reality is, if you are publishing content to YouTube, Facebook, or Instagram, you may be one piece of content away from a breakthrough.
You never know what video or picture or caption may speak to someone, who then shares it or likes it and launches your real estate business to new heights.
If you’re publishing content to YouTube/Facebook/Instagram, you may be one piece of content away from a breakthrough. Keep going.
The long game is 18 months
If you are thinking about starting a vlog to help you sell real estate, keep in mind the long game. On average, it takes 18 months of consistent content before your brand may gain momentum.
Don’t get discouraged if you publish a video and only a few people like it initially. At some point, people will look back and see that you have a long history of pushing relevant content, and that will help you build even more credibility!
Thinking about starting a vlog to sell #realestate? Remember the long game. It can take 18 months of CONSISTENT content before you gain momentum.
So you want to start vlogging?
So, you want to start a vlog? Caleb Jahr is someone you should pay attention to in this space. He has even published a video that details the process of how to start a vlog!
His advice to agents just starting out is to not overthink it.
Nobody is automatically comfortable on camera, content does not have to be polished and perfect, people (usually) don’t yell at you for having a camera on all the time. He also said that when he first started, he did not publish consistently, and that may have hurt him a little.
He recommends figuring out a schedule, then creating a theme or an overall story that you want to tell.
In the post-editing, add some upbeat music and keep the video short. Check out his “how-to” video below!
Want to start a vlog? Set a schedule, define your story, add upbeat music & keep it short. Check out @caljahr’s How To Vlog on a Budget HERE
Caleb Jahr’s How to Vlog (On a Budget)
Here’s the full video! Check it out, it’s only 5 minutes long. You’ll be glad you did!
Listen to the episode
- [1:15] Neil on how vlogging can help real estate agents
- [10:00] Neil introduces Caleb Jahr live in the studio!
- [12:00] How Caleb got started Vlogging
- [13:15] The traditional approach may not always be the right approach
- [18:00] The Youtube vs. Facebook dynamic
- [20:30] Caleb shares how to vlog
Resources & Links
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